1.2 Little Owl is responsible for processing your personal data. Little Owl, Aidiniou 11, 18533 Piraeus, Greece. E-mail: firstname.lastname@example.org
1.3 Little Owl is committed to protecting your privacy in accordance with their obligations under data protection legislation. The current data protection law is found in the regulation 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data. The General Data Protection Regulation (GDPR) is applicable from 25 May 2018.
1.4 In compliance with the GDPR, personal data is any information relating to an identified or identifiable natural person (‘data subject’). Information relating to entities is not considered as personal data.
1.5 We, Little Owl, ensure that any personal data shared with us or the personal data that we get from other organizations will be kept safe and will not be used for any purposes that you have not agreed to. Also, we want to inform you that any personal data we are collecting will be used for Little Owl purposes only and will not be shared with any third-party organizations.
1.6 In this policy where we talk about our website, we are referring to www.littleowl.tours
2. WHERE AND HOW WE COLLECT YOUR INFORMATION
2.1 Information you provide directly when you book and/or buy any product we sell online and offline, or through our approved resellers.
2.2 We will ask for your personal information in order to process your bookings purchased on our website or through our resellers. This information may include, but not limited to, contact and address details, payments information and any other information required only for the purpose of completing your transaction.
2.3 Little Owl uses Google Analytics to analyze the data but we do not collect any personal information. We use this tool to understand how our visitors are using and interacting with our website. This analysis helps us to make improvements to our web services and your online experience.
2.4 In some circumstances, we may collect personal information about you from a third party.
3. WHAT INFORMATION WE COLLECT
Little Owl will collect information on you for different purposes outlined below:
3.1 Contact data
Little Owl collects and uses information that you provide to us. When you make an online/offline booking with us or with our business partners or alliances for any product(s) that we sell, you are (as a minimum) asked for Name, Email, Contact data, Address, and Payment information.
3.2 Social Media
While you are getting in touch with us through another avenue such as social media, we also collect information about you from there too.
3.3 Other Sources
There are also other instances where you will provide us with information. For example, if you’re browsing with your mobile device, you can enable our analytics to see your current location or grant access to your contact details – this helps us provide you with the best possible service.
3.4 Third Parties
We may also receive information about you from affiliate partners and other independent third parties. Any data we receive from them might be combined with information provided by you.
Little Owl uses a variety of third-party service providers to help us provide our own services. Service providers may be located inside or outside of the European Economic Area (“EEA”).
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
a. WooCommerce, as an e-commerce platform
b. Mollie, as payment processing provider
c. PayPal, as payment processing provider
d. IDEAL as payment processing provider
e. Bancontact as payment processing provider
f. Giropay as payment processing provider
3.5 Your choice
You always have a choice as to whether and how you want to receive communications about our work, products and services. If you do not want us to use your contact details to contact you in the future, you can opt out anytime. If you choose not to be contacted by us, we will never send you personalized marketing communications, but we will keep your details on a ‘suppression list’ to ensure you aren’t contacted.
3.6 Legal basis for processing your personal data
Legitimate interests: We may use your information for our legitimate interests, such as to provide you with the best suitable content of the website, emails and newsletters, to improve and promote our products and services and the content on our website, and for administrative, fraud detection and legal purposes.
We may rely on your consent to use your personal information for certain direct marketing purposes. You may withdraw your consent at any time by contacting us at the addresses at the end of this Privacy Statement.
In accordance with European data protection laws, we hold your information for only as long as necessary for the purpose needed.
3.9 Under 18’s/Children
The services offered by Little Owl. are not directed at children under 18 years old. The use of any of our services is only allowed with the valid consent of a parent or a guardian. If we receive information from a child under 18 years old, we reserve the right to delete it.
3.10 Image rights
When you embark on a Little Owl. tour, you may have your photograph taken for marketing purposes. We will always ask for your consent to take a photograph or video.
4. WHY WE COLLECT YOUR INFORMATION
We collect personal information about you so that we can perform our business activities and functions and to provide the best possible quality of customer service.
4.1 We may collect, hold, use and disclose your information for the following purposes:
a. Administering services we are providing to you such as arranging your tour booking
b. Manage our relationship with you, including updates about your tour booking and handling complaints to contact you in the event of an emergency
c. Combining information collected from you at different times for the purpose of research and analysis to provide a better customer experience, including customising online content for you
d. to seek your interest in taking part in research projects, such as surveys and interviews, to assist us in providing better services and to enhance your customer experience, including your website experience
e. to identify and tell you about services we think you may be interested in, including sending email newsletters
f. Providing relevant information, which may include sensitive personal information, to insurers, their agents and medical staff in circumstances where we/they need to act on your behalf or in an emergency.
g. to make improvements to our site and make it easier to find the information you are looking for
h. for identification of fraud or error or for regulatory reporting and compliance
4.2 We are only permitted to store your personal information for as long as necessary having regard to the purposes for which it was collected or a related or ancillary purpose. We may therefore delete your personal information after a reasonable period of time and, if you have not used our services for some time, you may have to re-enter or re-supply your personal information to us.
5. TRACKING TECHNOLOGY
Little Owl uses, or our 3rd party advertising partners use, various tracking technologies, such as cookies, web beacons, tags, scripts, analytics software or other similar technologies, that help us better manage, operate, administer, maintain, develop, analyse and support the Website and the services provided by Little Owl.
a. Facebook Pixel
b. Google Analytics
c. Google AdWords conversion and remarketing
d. Google Tag Manager
Generally speaking, cookies are small text files that are placed in your device’s browser, then stored on the device, and that can be used to help recognize that browser across different web pages, websites, and browsing sessions. Cookies can be used to recognise you when you visit the Website, remember your preferences, and give you a personalised experience that’s in line with your settings. Cookies also make your interactions with the Website faster and more secure.
6. USE OF THE COLLECTED PERSONAL DATA
a. process your online requests and bookings/orders and provide you with the requested services and information offered through the Website;
b. verify and carry out financial transactions in relation to payments you make;
c. audit the downloading of data from the Website;
d. improve and customise the Website, our products, services and our business in general, such as by tracking your preferences, history and interactions with the Website;
e. identify visitors to the Website;
f. carry out data analytics, market research and data enrichment, such as by analysing your preferences, shopping history and interactions with the Website together with data collected from third parties, such as data that you agree to share with us on social networks (e.g., Facebook, Instagram, etc.) and/or that we may collect from publicly accessible databases;
g. correspond with you to resolve your queries or complaints; and send you marketing communications containing news, information and updates about our products and services, offers, promotions and special events, and other marketing communications that may be of interest to you by email or telephone, and customise your experience with us to your interests and shopping habits and improving our services, notably via profiling.
h. Whenever we process your personal data, we act on the basis of a lawful “justification” (or legal basis) for such processing. In the majority of cases, the processing of your personal data will be justified on one of the following bases:
• processing is necessary to perform a contract with you or take steps that you have requested in order to enter into a contract by filling the online booking form (e.g. sale contract);
• processing is necessary for us to comply with a legal obligation;
• processing is in our legitimate interests as a business, and our interests are not overridden by your interests, fundamental rights or freedoms. Our legitimate interests may include our interest in using customer and Website user personal data to conduct and develop our business activities with current and potential customers and Website users; and in establishing, exercising or defending legal claims; or
• processing is based on your prior explicit consent, such as segmented and customised marketing activities. This consent can be expressed by clicking the check box with the consent clause.
7. DISCLOSURE OF PERSONAL DATA
7.1 We may disclose your personal data to our service providers who assist us in providing the services we offer, processing transactions, fulfilling requests for information, receiving and sending communications, updating marketing lists, analysing data, providing support services or in performing other tasks, as appropriate. Furthermore, your personal data may be disclosed to an insurance company affiliated with us to guarantee the safety of our customers during the tours and to the tour guide. In case of wine and gastronomy tours certain categories of your personal data, such as your name and your allergies may be disclosed to the restaurants.
7.2 Your personal data will be accessible by authorised personnel of Little Owl, and service providers acting on our behalf on a need-to-know basis.
7.3 We may also share your personal data with third parties in connection with potential or actual sale of our company or any of our assets, or those of any associated company, in which case personal data held by us about our users may be one of the transferred assets.
7.4 We will also respond to requests for personal data where required by to do so by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on us.
8.1 We place great importance on the security of all personal data associated with our users. We have adopted security measures to protect personal d